Services
Brand Strategy & Marketing
What makes your company unique? What message do you want to convey? Who is your audience? Helping you answer these questions is our springboard for your marketing campaign and will inform the media design that sends a crystal-clear message to your target audience.
Let’s talk about your brand. Think of it as your reputation, your noteworthiness, what people talk about and how they feel about you. Let it be the trigger that sets off emotional and psychological responses that lead to action. We’ll conduct research and explore the effectiveness of your competitors’ branding so that we can place you ahead of the pack.
Event Management
Whether launching a new product, thanking clients or employees for their loyalty, or celebrating a triumph, an event is no different than any other marketing effort. Its design and execution should send the same consistent message about your brand as the rest of your communications strategy.
Success is in the details. From finding the venue and suppliers to designing a website and print material to managing ticket sales/registration, we’ll take care of the details that achieve your goals while bringing attendee experience in line with your brand.
Identity Design
You have only one chance to make a first and lasting impression. A well-designed logo is your handshake, your best foot forward. It instantly conveys your company’s persona and reputation. It sets you apart from your competitors while generating awareness and recognition of your product or service as well as provoking both customer and employee loyalty.
What can we do for you? If you’re a new company, we can define your identity with a dynamic logo as well as supporting business collateral — letterhead, stationery, business cards, etc. — that will help to propel you into the public’s consciousness. Should your existing identity profile be falling short of its goals, we can provide a re-energizing makeover that will ramp up the awareness and interest you’re after.
Web Design
A web presence is a crucial building block to any company’s marketing campaign. As a first step, the average person will click their way through the web to seek the information they need. Make sure they find you there.
We draw your audience in and keep them there by creating effective sites that are attractive and engaging, clean and uncluttered, easy to navigate and search-engine optimized.
Print Design
Copywriting
While good design plays a vital role in communication, a strong graphic profile is, however, powerless to counteract the adverse effects of bad copy. Copy riddled with spelling, grammar and factual errors conveys a message, all right, but one that is unprofessional, sloppy, inattentive, uninformed, and lacking in credibility. Good copy is, of course, clean of such errors. Great copy goes a few steps beyond, engaging the reader while eliciting the emotional or psychological response that translates into action.
With an excellent command of English and a strong working knowledge of other languages (French, Italian, German and Spanish), we write original copy that is clear, clean and captivating. Or we can cast a vigilant eye over your pre-written copy before it’s sent out into the world.
Email Marketing
It seemed like a good idea at the time — managing your email marketing campaign in-house. But nobody told you how time-consuming it can be. And you’re not sure if you’re getting through to your target audience.
We’ll take a load off your shoulders by managing subscribes, unsubscribes and bounced emails in addition to analyzing email opens and clicks. Above all, we’ll get you past the spam filters with well-designed, effectively written emails whose content is both relevant and valuable to your clientele. Should you still wish to manage your own email campaigns, we can facilitate the process by setting you up with easy-to-use templates.